Kade nna ai aten hta Teleborsa shiga hta tsun da ai hte maren, British American Kani (BAT) Italy company gaw Milan mare hta hpaw shabra ai lamang kaba galaw nna, glo Hilo ngu ai kani nanghpam jak nnan hpe tara shang hpaw shadan dan sai. "Hka lum ai kani hta hpaji masa rawt malan ai lam" ngu nna tara shang tsun shaleng da ai, ndai arung arai gaw 100% Italian- galaw ai kani cartridge ni hpe sha n-ga, BAT a myit mada shara kaba ai ladat hpe mung hpaw shadan dan ai-mungkan ting na 5 ning laman € wan 500 jan bang ai, new{type}back to5. hte galaw shapraw ai line 16 hpe jat bang ai. Ndai shamu shamawt lam ni gaw buga ginra na gat lawk a atsam marai hte mungkan ting dut shabra ai lam hpe lawan ladan galaw lu na matu lahkawng yan hpe yaw shada ai.
1. Product nnan hpe shapraw ai: Italy mungdan gaw mungkan ting hta shawng nnan na gat lawk langai byin wa sai, e-cigarette cartridge ni hpe mungdan kata kaw sha galaw shapraw ai.
British American Tobacco (BAT) a kani gat lawk nnan hta ahkyak ai lam langai hku nna, glo Hilo hpe hpaw hpang ai gaw lachyum law law hpe gun hpai nga ai. Product langai a ningmu hku yu yang, shi a cartridge ni gaw 100% Italy mungdan kaw galaw ai rai nna, "local quality" ngu ai brand a ga sadi hpe matut manoi galaw nga ai. Gat masa hku yu yang, Italy mungdan gaw mungkan ting hta ndai jak a shingra tara hpe BAT Group de shawng nnan shalawm ai mungdan langai rai nna, shi a madung zai ladat ahkyak ai lam hpe madun dan nga ai.
Italy hpe madung gat lawk hku lata la ai gaw, n-gun n rawng ai lam n re. BAT Italy a CEO Fabio de Petris tsun ai hku nga yang, Italy mungdan na kani nanghpam nnan a gat lawk gaw grai kungkyang sai-ya aten hta, Italy mungdan na kani nanghpam lu sha ai ni hta na htam masum hta na htam mi daram gaw kani nanghpam nnan ni hpe lang nga sai, ndai gaw European mungdan ni a shadawn shadang hta grau law ai. Data hku yu yang, Europe mungdan hta kani nanghpam lu sha ai masha nnan yawng wan 30 daram rai nna, Italy mungdan hta sha wan 25 daram nga ai. Ndai user base kaba hte hkap la ai lam grai law ai majaw, product nnan ni shapraw na matu "ideal testing ground" byin wa ai.
2. Hpaga lam galaw lu ai atsam jat wa ai: Hpaga lam hpe line 16 jat wa na matu wan 500 bang ai shaloi, Trieste base gaw core hub langai byin wa ai.
Glo Hilo hpe law law galaw shapraw nna mungkan ting de dut shabra na matu madi shadaw na matu, British American Tobacco (BAT) gaw galaw shapraw lu ai atsam hte seng nna tau hkrau hkyen lajang da sai. 2023 ning hta, ndai hpung gaw, Italy mungdan, Trieste mare hta, kani nanghpam tsi mawan nnan ni a matu ap nawng da ai, mungkan ting na langai sha re ai galaw shapraw ai shara hpe hpaw nna, €500 million jan na matu, 5-ning na gumhpraw bang na masing hpe gyin shalat wa sai.
Kade nna ai aten hta, dai hpung gaw glo Hilo platform a matu laksan hku nna, n-gun ja ai kani galaw shapraw ai line 16 hpe ginjaw de jat bang na lam hpe matut nna ndau shabra wa sai. Kaja wa nga yang, dai ginjaw a atsam marai rawt jat galu kaba wa ai lam gaw hpang wa sai: shawng nnan hta n-gup hte lu sha ai nicotine htinggaw ni hpe galaw shapraw ai lam hpe madung tawn nna, ya gaw n-gun ja ai kani nanghpam hpaga lam de jat wa nna, "multi-category coverage, full-chain production" ngu ai hkrang hpe hpaw shabawn wa sai. Ya aten hta, ndai ginjaw a n-gup hte lu sha ai nicotine htinggaw ni hpe mungkan ting na mungdan 14 de garan jaw nga ai rai nna, bungli galaw ai masha jahpan gaw, shawng nnan na daw kaw nna, masha 350 du hkra, n-gun jat wa nga ai. Online hku nna galaw shapraw ai ladat nnan ni pru wa ai majaw, bungli galaw masha ni mung matut nna jat wa na re.
3. Bungli galaw ai lam hte maigan de dut shabra ai lam: buga sut masa hpe shadut ya ai "double benefit" ngu ai.
British American Tobacco (BAT) ni Italy mungdan hta gumhpraw bang ai gaw hpaga lam hte seng nna dawdan ai lam sha n rai; buga sut masa hta mung n-gun atsam bang ya nga ai. Ndai masing hte maren, 5 ning laman € wan 500 bang ai gaw, n hkrak ai hku nna bungli 2,700 daram hpe shabyin ya na rai nna, dai aten hta sha, buga masha ni hte rau jawm galaw ai hku nna, hparan hpareng ai lam, galaw shapraw ai lam, hte garan gachyan ai lam ni hpe shinggrup da ai hku nna, n hkrak ai hte n hkrak ai bungli shara 600 hpe mung shabyin ya lu na re.
Aten galu hta, Trieste shara gaw BAT a "mungkan ting dut shabra ai shara" ngu ai kani nanghpam nnan ni hpe dut shabra ai shara tai wa na re. Ndai galaw shapraw ai ladat nnan 16 hpe galaw hpang wa ai hte, mungdan kata na Italy mungdan a ra kadawn ai lam hpe hkap la lu ai hta n-ga, ndai kaw nna glo Hilo arung arai law law hpe mungkan gat lawk de htaw sa wa na rai nna, BAT a mungkan ting hta shingjawng lu ai atsam hpe grau nna n-gun shaja ya lu na re.
4. Mungkan ting jat wa ai: Italy kaw nna hpang nna, Poland hte Serbia kaw nna hpang wa ai.
Italy mungdan kaw glo Hilo hpe hpaw hpang ai gaw British American Tobacco a mungkan ting de jat wa na matu shawng nnan na lahkam sha rai nga ai. Shawng de tsun shapraw da ai masing ni hte maren, ndai arung arai line gaw Poland hte Serbia mungdan ni a gat lawk ni de loi loi hte shang wa na re.
Kani nanghpam nnan ni gaw hpaga lam rawt jat galu kaba wa na matu madung jak langai byin wa ai hte maren, British American Tobacco gaw, "localized production + global export" ngu ai hkrang masa hku nna, kungkyang ai gat lawk ni hta shi a akyu ara ni hpe ngang grin hkra galaw nga ai hte, htawm hpang de rawt jat wa nga ai gat lawk ni de jat wa na matu npawt nhpang hpe gaw gap nga ai. glo Hilo hpe hpaw hpang ai hte jat wa ai gaw, n-gun ja ai kani gat lawk kata na shi a shingjawng ai lam hta "key variable" byin wa chye ai.
